Professional leadership & communication and starting your marketing and sales strategy is easier said than done. Business Development strategies to improve growth and profit are important, but without the right kind of energy and planning behind it, there will be no fruit to bear.
To be effective when you market your business, your sales force needs to have a good profile of the type of customer who most often interacts with your company, the ideal buyer profile. It shows which customers are a good fit for your offering.
You want to make the best use of your sales team’s time by passing useful leads to them instead of just sending every lead to the sales team. It is crucial to only talk to decision makers! Gatekeepers lead many salespeople to fall into the trap of chit-chatting with them.
A tailored 3-year plan how, when and where to conquer new markets is crucial for sustaining future successes. A focus must be put on new clients, whether small or large. Important is to implement a Potential Utilisation Strategy for existing clients.